Sa's Participation in Foodex Bears Fruit

South African companies who showed off their wares at the 44th Foodex exhibition in Japan are confident of trade leads that will help them grow their businesses.The Department of Trade and Industry (dti) led 30 local companies to the exhibition, which is regarded as Asia's largest food and drink fair, providing a platform for creating and expanding business opportunities.

Statistics from the exhibition, which got underway on Tuesday, indicate that over 6 500 people visited the South African pavilion over the course of the week. This resulted in 783 trade leads for South African companies from international traders, who showed keen interest in importing local products.

Export Marketer at Fruits Du Sud, Tania Alston said the exhibition will boost the company's objective of increasing their market share in Japan and rest of the Asian market. As a result of her participation in the exhibition, Alston said she met very promising clients for her sun dried raisins.

Peter Foulis from Naturezone was also impressed with the exhibition. He made contacts from countries such as Mexico, Korea, China, Japan and America, which he says could see the company exporting its products...