Prepare your grills! Sizzling hot pink 'Barbiecue' sauce is coming

• Published date: 26 April 2024
• Author: Carien Grobler
• Publication title: Citizen, The (South Africa)

If you thought the Barbie frenzy had faded, think again. Kraft Heinz Co. is keeping the excitement alive

It's nine months after the release of Barbie, the highest-grossing film of 2023, earning more than $1.4 billion. Now the food giant has teamed up with Mattel Inc. to produce "Barbiecue" sauce. This condiment, sporting the appropriate pink hue and adorned with the iconic pony-tailed doll profile, is sure to reignite Barbie fever. And it's just in time for the 65th anniversary of the Barbie brand.

ALSO READ: Barbie leads to pink returning to fashion – even in hair

'We give our fans what they want'

Thiago Rapp, director of taste elevation at Heinz said in a report: "Barbie well and truly won the hearts of people wordwide all over again last year, and after seeing the reaction this sauce brought to our fans on social media, we knew we had to make it a reality. We're always looking for ways to innovate and give our...