Plans to revitalise tourism industry

• Author: Tamlynne Thompson tamlynne.thompson@inl.co.za
• Published date: 09 September 2021
• Publication title: Southern Suburbs Tatler

The plan was announced at the City Hall’s revamped Cape Town Tourism visitor information centre on Wednesday September 1, which also marked the start of Tourism Month.

The centre has interactive screens and boasts virtual reality goggles so visitors can get a taste of a tourist attraction before they experience it in person.

CTT CEO Enver Duminy said the theme for Tourism Month this year was Tourism for Exclusive Growth.

“We are asking everyone to look beyond the stats and see the business and community that relies on tourism in Cape Town, and the only way to get through this is with the locals.

“We encourage people to visit and to experience tourism attractions.”

Mr Duminy said on reflection of the past 18 months, the organisation had identified three high-level needs of businesses in the industry: marketing, increasing international demand, and financial support.

He said at CTT, they addressed the financial support for small business and as a result, they are offering free membership until the end of the year. “This comes with access to our research, network and exposure opportunities.”

They said this month would also include activations at various tourism and hospitality service providers in Langa, Mitchell’s Plain, Kirstenbosch, Khayelitsha, Woodstock and Salt River, among other spaces, as well as visits to...