Case Comments: Advertisers beware

JurisdictionSouth Africa
Pages458-465
Citation(2000) 12 SA Merc LJ 458
Published date25 May 2019
AuthorNgwako Hamilton Maenetje
Date25 May 2019
458
(2000) 12 SA Merc LI
Advertisers Beware
NGWAKO HAMILTON MAENETJE
University of the Witwatersrand
Introduction
Comparative advertising is a contentious advertising technique which
involves promoting the qualities of a product or service by reference to
another's product or service (Tanya Woker
Advertising Law in South
(2000) 12 SA Merc LJ 458
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