Artist Alliance celebrates emerging art entrepreneurs

• Published date: 04 May 2024
• Author: Grecia Mgolombane
• Publication title: Weekend Argus

The graduation ceremony, held at Zeitz MOCAA, highlighted the transformative impact of the two-month programme for emerging artists such as Sipho Ngqayimbana and Carmen Jacobs

Reflecting on their development and journey, both recounted how the programme transformed their approach to their craft, providing them with the tools to establish registered businesses by leveraging mentorship and expertise.

Anelissa Nkanyuza, an animator and illustrator, reflected on her growth as an artist during the programme.

“As an artist it’s easy to get sidetracked by names people give you. The popular one, ‘popeye’, basically describes what happens when a graduate artist is unable to be financially sustainable. Being part of this programme has given me the opportunity to use my craft and become the artist I am today,” said Nkanyuza.

Tinyiko Mageza, marketing executive at V&A Waterfront, expressed pride in the graduates’ dedication and emphasised the programme’s commitment to supporting the next generation of artists.

“This programme aims to provide practical skills across various creative disciplines such as graphic design, illustration, videography, and music production. Also, providing the business...