Analyses: To Publish or Not To Publish: A Critical Consideration of the Role of the Music Publisher Today

JurisdictionSouth Africa
Date25 May 2019
AuthorJ Joel Baloyi
Citation(2012) 24 SA Merc LJ 218
Pages218-232
Published date25 May 2019
To Publish or Not To Publish:A Critical
Consideration of the Role of the Music Publisher
Today
J JOEL BALOYI
University of South Africa
1 Introduction
One of the exclusive ‘bundle of rights’ that the owner of the copyright in a
literary or musical work has is ‘publishing the work if it was hitherto
unpublished’ (s 6(b) of the Copyright Act 98 of 1978). The f‌irst owner of the
copyright in a work is its author (s 21(1)(a)). The author remains the owner
of copyright in the work until he or she transfers ownership to another by way
of assignment or through testamentary disposition, or where the copyright is
transferred by operation of law (s 22(1)). The exclusive right to publish a
work is therefore the author’s, unless the latter assigns this right to another
person. The right to publish a work is not one that vests in some other entity,
such as those called ‘publishers’ in the music industry, with whom the author
has to negotiate to get his or her works published. It is a right that vests in the
author, and music publishers may own or control it only if transferred to them
by the author. This is important to note because many authors of copyright in
musical works (commonly known as ‘composers’, though the term
‘composer’ is itself not used in the Copyright Act) are under the impression,
or they are made to believe, that they need to have a music publisher to get
their musical works published. (In this analysis the expression ‘authors of
musical works’ and the more popular expression, ‘songwriters’ are used
interchangeably.)
In fact, though, authors of musical works do not need a music publisher to
get their works published – they can publish their works themselves, because
the right to publish the work vests exclusively in them. But if they lack the
necessary f‌inancial and other resources to publish their works, they can
engage another entity that has the ability to do so, to publish the works. In this
regard, Ruth Towse, dealing with the economic role of copyright law, states:
‘Publishers are accorded copyright so as to encourage the dissemination of
authors’ works, presumably on the assumption that authors themselves could
not or would not be able to do it to the extent that it is socially optimal’
(‘Copyright and Economic Incentives: An Application to Performers’ Rights
in the Music Industry’ (1999) 52 Kyklos 369 at 372–3).
This, Towse argues, results in a situation where, through the royalty system,
the author and the publisher are tied into a ‘joint entrepreneurship’ which
‘ensures a shared interest in promoting the published work . . . by forcing
them to share risk’ (at 373). From this it is clear that music publishers perform
a very important role in the life of songwriters – or do they?
218
(2012) 24 SA Merc LJ 218
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