Corporate control of intellectual property for wealth maximisation: Prospects for stakeholders’ protection within corporate law

Citation(2020) IPLJ 13
Published date22 January 2021
Pages13-34
AuthorAmodu, N.
Date22 January 2021
CORPORATE CONTROL OF
INTELLECTUAL PROPERTY
FOR WEALTH MAXIMISATION:
PROSPECTS FOR STAKEHOLDERS’
PROTECTION WITHIN CORPORATE
L AW
 
Postdoctoral Researc h Fellow, University of Cap e Town
ABST RACT
Corporate i nterests have dic tated globalise d protection and e nforcement of intelle ctual
propert y rights (IPRs). Cor porations have not on ly controlled IPRs a s exclusive private
propertie s, gotten IPRs strengthe ned as trade-related in th e World Trade Organisat ion’s
Trade-Related Asp ects of Intellect ual Proper ty Rights ( TRIPS), but have also la id
propert y-based human r ights protection cl aims to IPRs. W hile IPRs contr olled by
businesses have la rgely enhanced shar eholder value, they have also engen dered corporate
abuses with negat ive impacts on comp eting inter ests of other corp orate stakeholde rs,
including the e mployees, contract ors and consumers. This pa per interrog ates the extent
to which such stake holders are (or can be) protecte d within the I P law and corpor ate
         
        
remedies availa ble within the IP law syst em, the paper exam ines not only curre nt possible
safeguards a t corporate law bu t also proposes new a nd complementar y roles corpora te
law may play towards the pr otection of victim stakeholde rs from asocial control of IPRs
using the cor porate form.
KEYWORDS: Cor porate abuse of IPRs; cor porate law amend ments; intellectu al property
rights misu se; stakeholder protection; we alth maximisation
  
Intellectual prope rty (IP) refers to a loose cluster of legal doct rines that
regulate the uses of dif ferent sorts of ideas and insig nia. Copyright law
protects original for ms of expression; patent law protects inventions a nd
discoveries; trade mar k law protects words and symbols; tra de secret law
protects commercial ly valuable information; and the right of publicity protect s
celebrities’ interests in thei r images and identities.1 Patents, tra de marks,
copyrights and t rade secrets have essentially b ecome business tools and IP
law may generally be considered as a legal protec tion of monopolies over legal
 The author ack nowledges the insightful com ments of the anonymous reviewer s on the earlier
draft of thi s article. All re maining er rors are, of cou rse, entirely t he author’s. The author is
available at nojeemlaw@yahoo.com.
1 W Fisher ‘Theorie s of intellectua l property’ i n S Munzer (ed) New Es says in the Legal an d
Political Theo ry of Property ( 2001) 1.
13
SA PLJ 2020 indb 13 2020/12/01 5 09 PM
(2020) IPLJ 13
© Juta and Company (Pty) Ltd
2 s eparating ‘authors’ from ‘owners’ of IP rights (IPRs) towards the
promotion of innovations and creativ ity.
Although IPRs are usu ally described as the rights given to per sons over the
creations of their mind s,3 they have become essentially trade inst ruments; this
might explain why there was advance ment in research and innovation leading
     
dysfunction compared t o later research and cur e for life-threateni ng diseases
like malaria.4 It would appear t hat corporate executives have leveraged their

technology (IT) and t he pharmaceuticals to exclusively ‘propertise’ and cont rol
different insignia , (innovative) ideas and other intangible asset s.5 Health care
products are patented for com mercial gains and with t he aid of trade secret
law, together with effective employment or service contra cts management,
workplace knowledge of skilled employees are protected t owards edging out
competitors.

in corporate execut ives and increases returns on i nvestments, but also attracts
prospective investments i n these industrie s. This is equally good news for
the IP law system as it contr ibutes to the overall objective of fundi ng needed
research towards the st imulation of innovation and creativity. This also, in the
         
However, other than enhancing shareholder value, cor porations are equ ally
expected to manage the com peting interests of per sons who can affect, or are
affected by, the achievement of a company’s purpose or have legitimate claims
         
      
operations.6 These person s are known as ‘stakeholders’ and they include
employees, creditors, end-user s of corporate goods and ser vices, suppliers,
contractors, cust omers, regulators, host s and impacted commu nities, the
media, among others.
There have been growing conce rns about the disregar d for genuine and
legitimate stakeholder inter ests arising from t he abuse of corporate control
of IPRs for shareholders’ wealth maximisation. For inst ance, there have been
perceived tensions over the protection of the other wise ‘general’ know-how of
highly skilled employees, par ticularly salesmen withi n supply chain systems
and engineers worki ng for software licensing cor porations. Professional
employees in such corporations a re sometimes victim ised using trade sec ret
2 R Chesmond ‘When lega l fictions coll ide: the primac y (or otherwise) of the sepa rate entity
principle of cor porate law in intelle ctual propert y cases’ (2006) 11 Deakin L Rev 6 9, 70–2 .
3 Se e generally https://w ww.wto.org/english/trat op_e/trips _e/intel1_e.htm (accessed 9 Se ptember
2020).
4 RL Oste rgard Jr and S E Sweeney ‘I ntellectual P roperty Rights, the R ight to Health, an d the
UDHR: Is Recon ciliation Possible?’ in MA Ba derin and M Ssenyonjo (eds) Internat ional Human
Rights Law – Six D ecades after the UDH R and Beyond (2010) 190.
5 JJ OseiTutu ‘Corporat e human rights to i ntellectual pr operty prote ction’ (2015) 55 Santa Clara L
Rev 1, 32
6 BU I hugba ‘Compulsory Reg ulation of CSR: A Case Stu dy of Nigeria’ (2012) 5 J Pol & L 68, 69.
14 South African Intellectual Property Law Journal (2020) 8
SA PLJ 2020 indb 14 2020/12/01 5 09 PM
© Juta and Company (Pty) Ltd

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